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By Ted Linhart |
Given the behemoth that the Walt Disney Company has become, it’s hard for today’s guests to realize that in Disneyland’s early decades its success depended on outside companies deciding to sponsor attractions. In today's new article, we will examine a rarely-seen Summer 1968 publication called “You’re in good company… A Report To Disneyland Lessees." This unusual, 20-page document was essentially a sales brochure to brag about how great the Park was, how much better it was going to be, and ultimately to get the sponsors to renew their leases. Join us for a fascinating look back at an era when corporate sponsorship played a key role in Disneyland's success...